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Frequently asked questions
1. What makes you different from traditional agencies?
I’ve personally scaled my own brands to $10M+ in revenue, so I understand what it takes to grow a business. There’s no outsourcing or handing your account off to inexperienced staff. You’ll be working directly with me, using data-driven strategies and relentless optimization to drive real results.
2. Will my account be managed by you or outsourced to someone else?
Your account is fully managed by me—no outsourcing, no junior assistants. With my 8+ years of experience, I’ll be hands-on throughout the entire process. You’ll get direct access to a proven expert who understands how to scale effectively.
3. What size brands do you work with?
I work with brands doing between $10,000 to $500,000+ per month. Whether you’re already established or on the verge of scaling up, I focus on helping businesses with the momentum to grow profitably.
4. What services do you offer?
I offer comprehensive Google Ads and SEO management services. My goal is to help your business grow consistently and profitably by optimizing your ad spend and improving your website’s visibility.
5. How do you structure Google Ads campaigns to maximize ROI?
I dive into your market to identify high-intent keywords that match your audience’s needs. Each campaign is custom-built for your brand, using a blend of Search, Shopping, and PMAX ads. I regularly test and refine ad copy, bidding, and targeting to drive conversions and keep costs low. Every dollar spent is geared toward measurable results.
6. How will you improve my current Google Ads performance?
I start with a thorough audit of your current campaigns to find strengths and pinpoint areas for growth. From there, I build a strategy focused on optimizing keywords, ad copy, landing pages, and bids. This approach eliminates wasted spend and focuses ad efforts on the actions that increase conversions and drive your brand’s growth.
7. How do you handle ad spend and budgeting?
First, we establish a monthly budget aligned with your goals and expectations. I manage the ad spend to ensure each dollar works toward maximizing ROI, constantly monitoring and adjusting to make the best use of funds. And rest assured—I’ll never go over the agreed-upon budget without your approval. Transparency is key to a strong partnership.
8. How long does it take to see results from Google Ads?
Many clients can start seeing results in just a week or two, with consistent improvements as we fine-tune the strategy. True momentum builds as the campaign matures, bringing more profitable and stable outcomes. My goal is to deliver early wins while setting up a foundation for ongoing, reliable growth.
9. Will I have control over my Google Ads account?
Yes, always. You retain full ownership of your Google Ads account, and I have access to manage, optimize, and handle all campaign tasks. Your account, data, and history are valuable business assets, and they stay with you. Any agency that asks to own your account is a red flag—your business should always keep control.
10. How do you tailor your strategy to my brand?
I take the time to understand your business, market, and goals before building a custom strategy. No cookie-cutter approaches here—your brand’s unique needs guide every aspect of my work, from ad creation to optimization.
11. How do you measure success and ROI for my campaigns?
I use in-depth analytics and reporting to track performance metrics like ROAS, CPA, and conversion rates. I focus on profitability and long-term growth, not vanity metrics, so you’ll see real, tangible results from our work together.
12. Do you require long term contracts?
No, I operate on a month-to-month basis. Many agencies lock you into long-term contracts, but I believe in earning your business every month through results. If I’m delivering the growth you need, there’s no need for a contract to keep you around. No hidden fees, no surprises.
13. How do you handle communication and updates?
I pride myself on proactive, transparent communication. You’ll have a dedicated Slack channel with 24/7 access to me, so you’re never left in the dark. Weekly reports keep you informed about performance and next steps—without you having to chase me for updates.
Have a different question? Send me an email.
hello@pippan.co
